It’s all about YOU
Inspired by working with Jeff Koons and Christo, my art has always been about engaging the audience, putting myself in their shoes, and imagining what they might think or feel when presented with a unique sculptural environment. This is what drew me to becoming a public artist.
I have similar questions now as an Art Director, Film Producer, and UI/UX designer. What are the user's goals and obstacles? What are they trying to achieve? Where and when do they become frustrated? What gives them elation?
My goal is to create solutions that inspire and delight the user, the audience, and the consumer, whether it's a billboard for commuters in Boston or a mobile app for Fortune 500 companies.